The taste is not too overpowering, and it has a more mild taste but it is not too bad. I am not a huge fan of mayonnaise, but this stuff was pretty okay.

I'm not a huge fan of any mayonnaise or sandwich spread except for this one. I don't like a strong taste so this is definitely not as strong and flavourful which to me I really liked. It's light enough that it doesn't overpower the other food you pair it with (for me a sandwich). Plus, the fact that it is cholesterol free and made from non-GMO ingredients makes this my #1 choice.

Yeah, I also noticed a big taste difference from the original. And I think upon reading the label it must be because this version is egg-free? Maybe that's a really important part of a good mayo then. It's just not as creamy, good, or flavour-packed as the original or other leading mayos so I won't get it again. But I do see it appealing to the people who like products that are free of a lot of certain things, and you would get used to the change over a period of time. It was still alright though, and worked on sandwiches and mixes.

The label is definitely quite attractive, but I found the taste a little lacking. Not as rich as the original. Honestly, I have never found anything that compares to the original Hellmans mayonnaise. Works fine on a sandwich as a spread, but changes the taste of potato and macaroni salad, less rich.

It doesn't taste the same as the original but hellman's mayo is still hellman's mayo. It still tastes pretty good all around. I love the new label as it needed a bit of an upgrade but if I had a choice between original and crafted; I'd still buy original first!

I'm a long time hellmans mayo lover and I guess I should have stuck with the original. . This was neither as good as their mayo, or as good as miracle whip. I will not buy it again.

Hellmann's has always been my favorite. As a concerned consumer of products and food that do or could possibly contain "GMO's", I am always reading labels (because I don't want to purchase or have anything like that in my house, or in my family's bodies!
My family, fortunately do not have any know food allergies (so a product that doesn't contain eggs, really was not a concern, but in the same token a product that contains little or no Cholesterol is definitely a healthier and wiser choice!).
My family and I didn't really notice a drastic change in taste, which was nice (and always seems to be a concern when we try new products that have different ingredients, than the "Original" version.).
I will definitely buy this product again!
Great job Hellmann's for creating an alternative product, that still delivers the same great taste, without the guilty feeling (after eating something that isn't the healthiest choice!)!

I love mayo and I did not really like the taste of this product. Having IBS and being lactose intolerant, mayo is a must for me on sandwiches and other food items. I did not particularly like this product in comparison to Hellmann's regular mayo.

My husband will not eat anything with eggs in it!! Making food can sometimes
Be difficult, I came across this by fluke, I was making a salad for a picnic and had no idea there was egg free! Picked it up and it tastes great! Texture is good and not grainy! We don't buy mayonnaise often hit if a repurchase is needed this will be a go to.

I like my Hellmann's Mayonnaise with eggs so this was different for me. I didn't realize there were no eggs until after I had tried it. It reminds me of Miracle Whip in a weird way.