Perfect

I had placed an order with IT Cosmetics UK website and this was part of the samples they had sent me. It is a lovely mascara that covers all my lashes including he tiny ones. I have one eyelash on my right eye that doesn’t like to behave itself other mascaras keep it in line. This mascara didn’t. It is a fantastic mascara and I would recommend it for anyone who has Dry Eye and MGD as it doesn’t contain any of the nasties that can cause irritation. I have found one coat of the mascara is enough to an impact.

Nice long and thick eyelashes

I got this mascara, in a subscription box and I fell in love. It really makes my eyelashes longer and thicker, however the price is a little steep but it’s worth it.

This mascara is amazing!

This mascara is my all time favorite. I have used it since it has come out and it is the best I have used. Goes on without clumps and makes my lashes super long

I wanted to love this but didn't

After reading many great reviews on this mascara I was so so disappointed when I tried it!! Maybe my mascara was defective but it came out so clumpy. It had such huge clumps even if I cleared off the wand. Then when I tried to make it look better it just gave me thick spider lashes from my eyelashes sticky together. I tried it many times and the same thing happened each time. I was so disappointed because I saw that many people love it and highly recommend it. I definitely do not recommend this mascara.

Love the mascara, hate the brush

Bought this as a recommendation as an alternative to they’re real by benefit. I love the formula but found the brush left it chunky on my lashes. I use the brush from my previous mascara and love it!

Lashes here i come

Before this I thought I had no lashes but HELLO!!! My lashes actually are there I even think it caused them to grow. This is amazing if you don’t want to always wear lashes.

Wouldn't repurchase

The wand is good, I have no issues. It lasted me for a few hours before my lashes curl went flat, but that might be because of how straight my lashes are.
The formula is too watery, they need to thin it out. It does clump up on the 2nd coat so I need to have a clean wand to separate the lashes as a last step. I don't understand why the hype.

Vicki Morrison

This mascara is my holy grail. Gives amazing volume and length. It’s best about a week after you open it, once it dries out slightly. I keep at least one on backup.

Dont get the hype

After hearing a ton of great reviews, I thought I should try it. Sadly for me, it did not meet the hype.

My lashes looked clumpy and stuck together. I found it transferred to my kids and under my eyes, leaving me looking like a raccoon.

It gave volume, but not in a good way. For reference, I have thin, fine lashes, but a lot of them.

I would buy this

My cousin recieved this mascara in her boxycharm but decided to pass it along to me, I've used an IT cosmetics mascara before and didn't love it so I was sceptical of this one.

It's quite a wet formula but it applies nicely and is buildable without being too clumpy or spidery looking.

The formula stays on all day without smudging or flaking, I even slept in it (oops, I was tired and fell asleep) and there was minimal flaking when I woke up and it washed off easily.

Overall I was impressed by this mascara and will continue to use it, I've used it twice and may even purchase it when it's done, the price point is higher than drug store brands (which are typically my go-to) but the quality is worth the price.

I added a picture (ignore the silly expression) so you can see it with 2 coats on.