I love using this stuff when it goes on sales! The scent is super fresh while providing salon like results! I wish there was a larger bottle available for purchase!

Honestly every John Freeda product I've used, has left me super happy. The ingredients in all products leave my hair feeling so soft and shiny. My hair tends to fade a bit after getting it done at the salon, and this stuff keeps it the blonde I love. After bleaching my hair etc, there tends to be some damage. The shampoo and conditioner save my hair for me!

I received free samples of this product from John Frieda I was surprised that after just one use my blonde hair started getting blonder softer and smelled great I would recommend it to anyone

I received these as samples I liked the products the shampoo made a lot of lather my hair felt really clean the conditioner worked great on my dry curly hair that turned out soft and manageable I would recommend these products to anyone

I was pleasantly surprised that this helped give my dirty blonde hair nice subtle hilights. The change wasn't dramatic, but did add some dimension to my hair without drying it out.

This product is great especially when on sale. I lightened my hair for the summer but wanted to go a bit lighter without a trip to the salon. It says that you can go visibly 2 shades lighter in just a few washes. It has totally worked in my hair. The blond in my hair has greatly lightened. I love that it is Ammonia and peroxide free.

I was a little skeptical. When I cut my long hair to shoulder length after I gave birth to my son I lost ALL my natural blonde highlights and lightness. It was super dark and brown looking to me. I was sent the shampoo and conditioner, in combination with the one month serum leave in for 5 min treatment to try out and provide my honest opinion.

I was BLOWN away. After just one leave in treatment (which did smell like a hair salon -kinda like bleach just so you know) and a shampoo and conditioner rinse I DID actually see a difference in my hair. It was not like I was a blond babe or anything, but I could see more colour differentiation in my hair, more natural looking highlights. I was super surprised.

I've been using this now for about 3 months and it is still looking lighter. I would like to add I started using this in the winter, so it was not the summer sun lightening my hair, but the actual product. This is for sure something I plan to buy again in the future rather than paying to have my hair treated/dyed in a salon.

It smells great and my hair always looks a little lighter after every use. I buy it all the time and it's a lot better for your hair than bleach. If you like your blonde but don't like bleach use this product.

I absolutely love this product!! I use it everyday! It has really helped to lighten my hair and bring out natural highlights. I highly recommend it!!!

I got this as a sample and I must say it does lighten the hair. It left my hair a little dry though so I advise using the conditioner as well! It has a great lather and a nice smell and I will probably use it a lot this summer!