Non permanent lightens full hair or highlights

The amazing thing about this product is that you can use it to lighten all your hair or just highlight some strands It is an amazing product that gives you the just stepped out of a salon feeling

Dramatic change!

I love this product - I would purchase again. I like that you can see a lightening of the hair really quickly. The smell isnt so great but it does the job.

It works!

I usually get highlights done on my medium length dark brown hair about twice a year. This product definitely lightened my roots up to the point where I was still inlove with my highlights months later because my roots weren’t so dark anymore. I use this once or twice a week depending how often I wash my hair. It can be drying so use conditioning products. Wish this product came in larger bottles!

Best touch up out there

absolutely loved using this product. I bought this product as it was on offer and i was sick of touching up my roots and this product claimed to be able to go blonder by spraying it on your damp hair after a shower. I didn’t believe it at first but thought i’d try it and i’ve never looked back. Absolutely adore this product it’s made a wonder for my hair and making it lighter and brighter

This product really does work!

I was skeptic at first for using this, but after about 3 days I started noticing my hair was beginning to lighten! It smells good and doesn't leave your hair feeling all oily. Definitely a product I have continued to use and still use!

It works!

I was skeptical at first but this actually works! what I've notived is that this spray brings out natural highlights in my hair, making it look a few shades lighter. (My natural hair color is a very light brown so I'm nott sure how well it would work for dark hair) Also its super easy to use, just spray it into moist hair after the shower. At around $10 a bottle its a lot cheaper than getting highlights at a salon and looks very natural.

Blonder!

I bought this a while back to try to get my hair to lighten up a bit, and I was pleasantly surprised on how well it works. After a handful of uses my hair did lighten and made it look like I had highlights. The smell isn’t overly strong and I just sprayed it on in sections on towel dried hair, I then blow dried my hair and straightened it which is what activates this product. I use it a lot in the summer to lighten and brighten up my hair and make the blonde pop! Overall a great product and a fair price!
5 stars ⭐️

Lives up to its' name!

This lightening spray does just that. Not acting too radically - allowing for gradual lightening for those of us afraid of having too drastic an effect. I spray it in once, and if I want more results, I use it again next time I shampoo. Fantastic results! Also great value as the bottle lasts a long time.

Absolutely Love

I have very long hair and my natural colour is dirty blonde. I've been using this for a few years, about twice a week before I blow dry and straighten my hair. It's absolutely fantastic. It subtly lightens my hair while giving me completely natural looking highlights. Everyone compliments me on my hair, even hair dressers ask who my colorist is. This product is cheap and the bottle lasts a long time, plus only using it sparingly a few times a week, my hair doesn't get dried out or damaged. Before I found this product I got salon highlights regularly which destroyed my hair. This is much gentler, lets me keep my almost waist length hair looking healthy, offers excellent value in that it's cost effective, and looks more natural than anything a salon could do. I highly recommend this product and pray that John Frieda never takes it off the market in my lifetime!

It was an impulse purchase and this product remained untouched for several months before I finally decided to give it a chance. The reason? Bad reviews, usually mentioning dryness and yellow / orangy hair.
I have a dark blonde / ash hair with gets darker on winter so I've finally tried the spray and it was a great surprise! I've been applying the product once a week for a month. My hair is lighter, with a beautiful color and is even brighter than it was before bleaching.
Based on my experience and the instructions in the product, I highly recommend it, but only if you have no color treated hair and is a natural blonde/dark blonde/ ash.