Loving this shampoo

Since using this shampoo i haven't had to get my hair redone! My roots are dark blonde and i had honey highlights that usually go a bit yellowy by the time i need my roots done, from what i can see, this shampoo has not only kept my highlights nice and subtle but it has also lightened my roots so they blend in more with my highlights. What a bonus!

Wow

I love this product it got rid of my dirty brassy yellow tones and made highlights in my hair recommended to friends and family
My hair was very soft and smelled lovely too I even goi to buy the conditioner for this too and will use continuously to see the real benefits of this

One of the best

This is one of the best purple shampoos I've used I have light blonde hair and have used a few purple shampoos but this one does knock the brassy tones away keeping my blonde nice and light

Great

This new shampoo is really great! I would compare this to the likes of fudge! Many silver shampoos leave hair feeling dry and brittle this shampoo leaves hair feeling moisturised

No more brassy bits!

My hair is bleached blonde and like many bleached blondes I get quite a lot of brassiness and yellow tones. This shampoo eliminates them from the first use, it made my hair icy blonde and left it in great condition.

Amazing , brightens blonde hair instantly

Absolutely in love with this shampoo.
I have blonde highlighted hair, after 3/4 weeks I get yellow and brassy tones in my hair.... which I hate. Used john frieda once and the yellow tones have gone away leaving my hair bright and blonde again!!!
Bonus..... hair hasn't gone purple, I will definitely be buying this again. I’ve told my hairdresser about it too !

Excellent Toning Shampoo

This shampoo is amazing I regularly colour my hair and sometimes have brassiness tones after colouring. However, after using this shampoo it totally toned the brassy areas into a lovely blonde shade I highly recommend this product because it really does work

Love this product.

The intensity of the Violet pigment in this product is great. I like an "overtoned" look to my hair, there use purple shampoos everytime I wash. This lived upto the expensive fudge shampoo I had been using prior so I was very impressed

Worked well

I usually used the purple shampoo Daddy-O from lush but it is so expensive so was delighted when I recieved this. It is a nice thick shampoo, not runny. I used it on its own a few times and then i started to mix it with my usual pantene shampoo like i do with daddyo and it worked just as well and lasted longer. I noticed my (natural) blonde hair gradually got to a cooler toned blonde which i love instead of a warmer one.

Not as good as I was hoping

I likwd this product because you only need a small amount to have a good amount of lather on your hair.
I found it didn't brighten my hair as much as I was expecting but overall it left it clean and soft