We buy the oat one just for the smell

My toddler has been using this since he was born- it was used in the NICU where he spent the first 50 days of life, and he always smelled so clean, and soft as velvet. We switched from original to oat because the smell is sooo sweet and amazing. Highly recommend

It's like family

It's always been #1 for a reason. It's gentle formula, will put all new moms at ease. It's a name and brand trusted for generations. Used on me when I was a baby, now I use it on my grandkids.

My favourite baby shampoo

I absolutely love this shampoo ! have used it on all 3 of my children and find their hair comes out softer an smells so good with this shampoo . I use it on my children until they are age 5

I love it!

I absolutely love this product for my sons hair! He smells so good afterwards, smooth hair and it doesn't burn his eyes when he accidentally gets it in there! I've been using it since he was born!

Leaves kidos smelling lovely

I love using this shampoo on my kids hair it leaves the kids hair nice and soft and leaves it smelly so lovely and fresh couldn’t go wrong it’s one of my favourite to use.

No more tears

I've used this in all the kids leaves their skin so soft and clean also smells so lovely it's always a product you ways go back to and defo gives you good memories of having fun with the kids at bath time every time I smell it even now reminds me of the bath time with kids

Number one baby shampoo

I love this shampoo for kids I used it since I had my twins, the smells is great and it's gentle on eyes and i still use it for my girl even that she is old now because of her aczima

Winner in our house

This is the only shampoo I'd use for my two little ones, it's always leaving their hairs silky smooth and we have no tears when washing hairs! It also smells lovely!

Johnsons Baby Shampoo

I am a mom to 4 kiddos and we have used Johnson's Shampoo for all our kids! Leaves them smelling so good and clean. My little ones are 3 and 5 and we're still using it!

A must have

Only shampoo I use on. My babies and children, yes children aswell. We use it for body wash as well as bubbles in the tub too. I've tried other Johnson washes and alot are too perfumery but this one isn't.