Blonde hair lover

This shampoo is so pigmented that it left my super blonde hair tinted purple lol but I love it and will continue to use it! I only use it when my hair is showing any sign of brassy.

Great product and cost effective

This product got the job done. I love the smell and that it kept my blonde vibrant. I disliked that my hair was super naughty and felt dried out after.

I would buy this again when I have hilights IN the summer

I like this product on my blonde hair. I notice it really gets rid of Brassiness also makes my hair soft. I always love my Joico shampoo and conditioner.

Perfect for brightening blonde hair

As one of those people who bleached their own hair this shampoo helped so much by taking away the odd copper tone. At the time I didn’t have any toner but I found after enough washes I didn’t need to use a toner

Love this product

I have been blond all my life and this is the best product I have ever used. I tried so many before and most of it leaves a purple hair with this one my blond is back as new!

I wouldn't buy this purple shampoo again.

Joico products tend to be the go to at my salon and since my hair has been blonde for 3+ years I decided I would give this a try. If you're looking for something to drastically reduced the brassyness it may do for you what it did not for myself, I tried this on wet hair, and dry hair and both ways I found it did very little in general. If you're someone that gets your hair tonesld regularly this could help in between, just relying on it won't give you the platinum results you're most likely hoping for.

Great for blondes coloured hair ! Under $30 bucks

To keep your blonde 👱‍♀️ colored hair looking it's best use Joico Purple Shampoo! Under $30 dollars. Can get Joico at Shoppers Drug Mart . Don't have to buy at your salon ! I use once a week , to keep my blonde foils looking freshly colored longer ! I recommend this product!

Would buy again

Aaaaaaaaaaaaammmmmmmmmmmmmmmmmaaaaaaaaaaaaaaaaazzzzzzzzzziiiiiiiiiiiiiiinnnnnnnnnnnnggggggg product. Definitely would buy again.!!!!!!!!!!!!!!!!!!!!!!

Best purple shampoo there is!! I would 100% buy again

I was looking for something in stock at the store as I needed to get the brassiness out of my hair after coloring it at home. I read reviews and decided to try this as a quick fix. I was pressed for time so I put it on my dry hair for about 10-15 minutes. I could definitely see results with just that short time! As a lot of the comments said, it really did dry my hair but I used a hydrating conditioner. I'll use it again so I can leave it on my hair longer, but I'm definitely satisfied. I've used other, more expensive brands before and I didn't notice as quick of a result. I'd definitely buy it again!

Brass be gone

I enjoyed this purple shampoo. It didn’t dry out my hair like most purple shampoos. Shampoo, lather, sit for a least 5 minutes then rise. Doesn’t turn hair purple. What it did do was remove the brass of my hair and left with shiny platinum blonde.