I’m in love with purple

Joico Colour Balance Purple is my favourite of all time to balance out brassiness and yellowing when I’m dying my hair blonde. Absolutely highly recommend this product. There simply is nothing to compare this to. I’m in love with purple again. Joico has this one right in the pocket. Well worth the price when the product is so effective and lasts a long time.

Amazing

I love this product line. The purple shampoo is great for ladies with dyed hair. I alternate with other joico shampoos and conditioners. Definitely recommend.

Great Option for Blonde hair

It was recommended to me and I decided to give a try. It is a nice shampoo to take care of my balayage blonde hair. I usually leave it for 5 to 10 min to get the most out of it. It really works. I suspended once, and when I returned to it, people around me asked if I had dye my hair. My color woke up.

Yellow to cool blonde in no time

The product did what it needed to do but it did leave a weird film on my hair. If you don’t use the right conditioner with the shampoo then it can dry out your hair. The perk of this product is that it did a really good job to tone out all the yellow

Definitely works!

This shampoo makes a noticeable difference to my hair colour ! It's quite moisturizing and smells nice. Using it along with the conditioner is a pretty good combo. I make sure to use it once a week

I love joico products they are awesume for my hair.

I love joico products I find it great on my hair it makes it so soft and smooth.I love the smell of it. But I mostly buy the stuff to keep my hair color from fading when i dye it. My hair is brittle and dead ends plus it's frizzy. So when I use this it helps my hairmore ways then one. I would recommend this to anyone and I will keep buying it but it's very costly in price wise. Best product they put out on the market.

Must have for blondes

I am a natural brunette who loves to dye my hair blonde but I always find that within a week or two my hair is super brassy and ugly. Joico purple shampoo took away my brassyness and kept the blonde blonde between hair colorings. Loved It and converted family Into using it aswell.

Joico Purple is a pretty decent product.

The cost of Joico products tends to keep me away. I tried this shampoo as my hairdresser recommended it. The effectiveness of keeping my dye job intact for longer was quite good. I didn't enjoy the softness level of my hair. I've used better Joico products in the past for this purpose so I expected my hair to feel really great. I was disappointed in the softness. It was only okay for that purpose.

No more brassy blonde!

I bought this and was hestitate to try it as my hair has a brassy blonde tint to it. I have now used it 2 times and you can see such a huge difference! My color is coming back to life!! Cheaper then having to go to the hair salon to tone out the blonde

The only product I use

I love this stuff. My hair is almost grey (super blonde) and all my mom carries in her shop is Joico. I picked this one out! And wow. It keeps the brassiness away, and the blonde here to stay.