I purchased this, it was referred by a Sephora employee. I told her I have dry skin, as I have light skin I have a hard time matching my skin tone, the RG10 is so much like a second skin. I use a moistened beauty blender and I pat it into my skin instead of rubbing it in. I have fallen in love with this foundation, it's buildable, but it doesn't feel sticky or greasy. It looks as if you're wearing no foundation at all, and it covers flawlessly. I also love that it looks amazing in natural sunlight, unlike other foundations. I am definitely a new customer.