This was the first brand of hair dye that I have used. It worked really well with my then virgin hair. The color turned out nicely. I tried using this product again and I find that it does not work as well with pre-dyed hair. The color did not turn out that great...It actually looked the same as before. I don't know if it was because the dye I had before was too strong or whatever, but it just didn't really work the second time. I do recommend this hair dye for first time hair dye users.

I love the different tones and sheen in Feria and I love the blondes. I have a hard time getting it to cover gray though which means I have to colour more often. But I'm hooked on the shades so I persevere!

Usually when I buy this product I use the "Starry Night" but I believe they may have changed the name to "Midnight Black". It is a black colour which has a tint of dark royal blue in it that shows up really well in the sun and bright lights. I would recommend this product as it is pretty cheap and is easy to use. The quality of it is good because your hair feels very silky smooth afterwards, but i would rate it's effectiveness 7/10. The reason being, if you already have dark hair then it will turn out great and last for 6-8 weeks. But, if you have lighter or blonde hair then it will fade within 2-4 weeks and it will turn out looking grey. As I dye my hair on a regular basis, I have also used different tones from this collection. Word to the wise, if you have light hair-stick with light colours and try not to dye your hair any shade too dark...as the colour will fade out pretty quickly. If you are just going to be using this product to spruce up your current colour or give it a boost then have at it, because the results will look very nice and your hair will feel and smell great!

I don't normally dye my hair but I love this hair dye!! My hair is soo shiny and full of highlights and silky...this dye did not dry my hair out like alot of dies do!