LOVE the look and feel of my hair after using this. The colour is amazing - and the highlights make all the difference. Easy to use with a salon look after.

Great product if you are planning on dying your hair yourself. I just used it a few weeks ago and really liked the result.

I usually always color my hair with this brand and I love it!!! The only problem is that sometimes I feel like the color washes away after a while even though it says permanent

Feria has great colors and adds excellent shine to my hair. What I loved was that it had some high-lift browns and some great neutrals. You could use it to play with highlighting in different ways. I'm not sure I'd buy it regularly because the company is very bad with testing on animals.

I really like this hair color. It has added such lovely color to my hair, that I have ever had.It leaves my hair soft and feeling great.

What I really like about this product is the great smell. It works for me since I prefer to colour my hair in the morning if I can, and then go out the door. It does a pretty good job of covering greys.

I always buy this brand as I can rely on it. My hair feels so silky and smooth after using it.

I've been using Feria hair dyes for years upon years !! I dye my hair red and I like to lean between a natural and an unnatural red head ;) .... I find the feria dyes the best as the provide me with the most vivid reds out there !! Even my stylists love my hair colouring and swear it was a salon dye ;)

I used this hair dye last week and I was very impressed with the results! I had dark brown natural hair and I'm used to a lot of colors not turning out right. This ended up matching the color on the box perfectly and my hair was so shiny and soft for the amount of lightening it did! I will definitely use it again!

If your going for a great red this is for you love it