feria has the most amazing colors, ive been using them for about 7 years, many colors I have use and satisfied every time. love love love feria

Easy to apply, not too heavy on scent and gives excellent color on my hair. Also stays for quite a while as well.
And if you want a subtle or drastic change this is the product for you! Only hair color I buy and trust!

I love this product, basically the colour you see is what you get. I have tried many shades of this product and believe me I have dyed my hair so many times it should have fallen out, JK.
Seriously though, I would recommend this product if you want a drastic hair colour change. Not strong smelling like some others, great coverage for greys and soft silky manageable hair.
Go for it, its only hair.
Two Thumbs up L'OREAL!!

I absolutely love the burgandy color! It is so vibrant compared to other products available. This is affordable also and not real messy (comes with everything you need). It does not fade easy either.

The only complaint is in my area my color is hard to find.

This product was the very first hair dye I ever tried (in a sorta auburny red colour). Nothing amazing but nothing terrible. its a find on sale and snatch it for a quick fix or change kinda hair dye, IMO.
Was a decent price.
was a decent colour.
was a decent conditioner.
but didnt last long, didnt make it extra smooth or shiny, and smelt awful (wait..what hair dye smells good tho)
was good nuff! but not #1

This color works great good grey coverage smell is not bad and doesnt seem to fade as bad as some other brands its a good buy

I have been colouring my hair many years and once i tryied this i wont use any thing else as i have premature grey hair it covers my grey and dont fade as easy as most hair colours

Loved the colour, stays great in darker hair. Easy to apply and the smell isnt horrible either. Used this multiple times in my hair and it never seems to ruin my hair or give me split ends. totally recommend this product :D

I use to use this brand of dye when I wanted very bright red hair a few years ago. Before I always found it turned out exactly how I wanted. So I decided to give it another try to be brighter for the Spring/Summer. I bought 77 Bright red Auburn. Knowing quite a lot about hair colouring I knew my roots might be brighter than the rest etc because usually you can't lighten colour with colour. At first I didn't like how runny, watery it was now and messy every where. But some are like that so I figured oh well. However, I was very disappointed when I blow dried my hair and it had turned all of my hair down to a plain one dimensional dark brown...I have never experienced that with Feria before especially with their red collection. So I don't know if my particular box was tampered with or a mistake in the production line. I would still recommend the brand for their browns, blacks etc. But I am greatly bummed out now that I'll have to eventually strip it all off again for a new colour.

I don't trust me hair with any other box dye. This is my all time favorite, the gives me great rich colour keeping it look healthy and shiny, It gives me amazing tones and high lights giving my hair demention and the colour lasts and does not fade.