An effective drug store brand :)

Pros:
- One of the highest concentrations of pure retinol in the market
- Fragrance-free
- Fairly good consistency, a little goes a long way in terms of application
- Improved skin's overall appearance - smoothed out rough patches, do notice that my skin tone appears more even

Cons:
- Can definitely dry out the skin if not using in conjunction with a moisturizer; should definitely build up to nightly use by using it every 2-3 days at first