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4.3/5
2 reviews
L'Oreal Paris Superior Preference Rose Blonde 723 Reviews
#164 in Hair Colour

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    50% OF CHICKS DIG IT

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    5.0/5
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    Recommended? You Betcha!
    November 28, 2020
    United States

    I think this just got discontinued

    I love the pinky gold color but I'm afraid it has fallen out of fashion and is discontinued. I have super brassy tones and I was afraid this would not look good but it does! So many compliments.

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    3.7/5
    Value / Valeur

    Quality / Qualité

    Effectiveness / Efficacité

    Recommended? Fugheddaboutit!
    June 27, 2018

    But it was so pretty!

    I was really excited to try this new shade from Loreal Paris's Preference line as its my favourite brand for permanant hair colour. I was reading that the hot new shade of 2018 was rose gold and saw that it was available in boxed dye. I bought one box for my medium length very light blonde hair. It went on easy, kept it on 30 mins, rinsed it out in cool water and it was a gorgeous color. Everyone at work complemented it, people would say they loved it, I was so happy with it.
    I rarely wash my hair, about once every 4-5 days, I condition it every time I shower though, and I used a recommended shampoo and condtioner to keep the color from fading.... Not more than 7 days later, the color completely washed out of my hair. I was not impressed at all. I ended up going with a different brand of the same color and 3 weeks later its just now starting to fade, so needless to say I won't be using bold blondes from Loreal preference again any time soon.

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