I do not understand the popularity

I do not understand why this foundation is so highly regarded. I find the coverage really poor, and texture completely cakey and unnatural when built up even slightly for more coverage. I've tried several different application methods with brushes and fingers and well as combinations of primers & moisturizer and cannot get this to look any good. Disappointing as it's quite expensive. My skin is fairly normal, leaning toward dry. I recommend seeing if you can get a sample before investing.

Great foundation, wonderful coverage.

I have been using this foundation for over a year I sue to use bare minerals loose powder foundation before because I felt that liquid foundations were too heavy for me, especially in the summer.

I switched to this foundation because I wanted something with more coverage and honestly this is the best coverage ever! I am prone to breakouts and since I have used this foundation , my break outs have been less frequent.

THE BEST FOUNDATION EVER!

After trying dozens of foundations I finally tried the GOAT of foundations! The colour blend is perfect, it lasts and you decide if you want to keep it a light medium coverage or if you want a full coverage than apply more either way you cannot go wrong!

Good foundation

I've heard so many good things about makeup forever HD makeup so I've always wanted to try it. My sister in law has it and we are the same shade so I tried it . It's a medium coverage makeup but it is buildable . It has a nice light weight feeling , applies And blends well . I have red , acne prone skin so I needed an extra layer . It doesn't look cakey and lasts all day . My favourite part was that it didn't move when I was adding contour , blush , Bronzer , highlight , etc . My favourite foundation does that and I hate it but it covers well so I kept using it . So makeup forever HD is a great foundation and it can be found at Sephora . It is a little expensive but it's worth it . It also has a pump which I like .

I would NOT buy this product again

I did not like how this wore on my face. however, I would not recommend this for any with oily combination skin or acne prone skin. I didn't find this to have great coverage and I felt like it emphasized my pores a lot.

My favourite foundation

I love love love this foundation! I used to use the old formula foundation and preferred that one but still love this one. It personally gives me full coverage and results are great in pictures. Only drawback is it's a bit pricey so I use it only for a big occasion or function.

I absolutely love this foundation! Coverage is about medium, but you can build it up. I have oily skin and I use the Too Faced primer underneath and this helps the foundation to last about 6-7 hours on my skin. It does start to fade at about the 7th hour, but I'm ok with it. It's not as expensive as some of the other high end foundations and it's a great product!

I have just purchased the makeup forever HD foundation for the third time. I do try and look for other brands to see if there is anything better, but so far have had no luck. The product goes on smooth, has great coverage and is very buildable. The best part is that the foundation is not heavy or drying, which is a major selling point.

I like this foundation but it is definitely not full coverage. I have to apply a couple layers. But the positive is that its very lightweight and to me it feels like I'm barely wearing any foundation.

After buying and returning many foundations I finally discovered MUFE ultra HD foundation. It's is easy to apply with either a beauty blender or a brush. It has a low to medium coverage but can be easily built up. Good for combination/oily skin. I have very fair skin and it was easy to find a shade that matched fair skin.