Great brightening shampoo!

Cost effective way to keep my blonde hair bright and non-brassy in between trips to the salon! The shampoo has a tropical coconut scent and makes my hair feel silky and soft.

Great bargain for a purple shampoo!

This stuff is great. My hair always pulls to the brassy side of blonde, which I hate. This shampoo helps correct that without breaking the bank. It makes my hair smell fantastic and super soft as well!

New Loyal Customer

I have been using this shampoo (and the matching conditioner) for about a week now, and I am in love! My hair smells AMAZING and feels so soft! I bought it for the brightening aspect- but I will be staying for how awesome my hair feels.

I do notice my hair to be a bit lighter- I am excited to see what will happen after many more washes. This product also is a "purple" shampoo, so it tones and neutralizes brassiness- which I loooove.

Is there anything that this shampoo can't do?

Great Shampoo For Blondes

This product is fantastic. Helps take the brass out of blonde hair. It pairs well with the conditioner. It doesn’t have any in it either which is a bonus. It leaves my hair so soft. And smells amazing too!! Highly recommend.