Bought the Black version. I have oily eyelids and have trouble finding an eyeliner that will stay on. This one wasn't bad. It stayed true for most of the day, but by the end it was smudgy and easily wiped off. It is super easy to use; just make sure you clean off the brush and close the pot lid tightly after each use.

The pigmentation is great but it's not quite opaque enough to be worn on it's own. Also I did experience some creasing as the day went on, so the 24hr claim may not be 100% reliable.

This product in "Barely Branded" is my go-to eye primer. It has better adhesion and lasting power than products actually marketed as a primer. It also adds a lovely sheer brightness if dabbed on by itself, great for a simple daytime look.

It does fade slightly after a very long day though, doesn't quite live up to the 24hr claim.

I LOVE the color tattoo 24 hr cream gel eye shadow. I have Gold rush and silver strike and they're beautiful for long-lasting shimmery metallic shades Smooth, Bold Metallic Shades. I love they long lasting colour and the way it adds such a colorful look to make up. The price varies and there are always good coupons I bought mine for $6.50. really enjoyed them and maybelline is a great company

I really like the color they have but my eye shape is not for this eye shadow. It makes mark on the top of my eyes and it stick. Its stay long but it's not good for me

A great product for a great price. You can use these colours on their own or with a bit of shadow for more depth ! They go on fast and look great without a lot of effort!

I love these shadows!

They're super creamy, super pigmented and come in a ton of beautiful shades! What I love about these is that not only are they really easy to blend and smudge out, but they set to a beautiful not-gonna-budge-for-anything finish. They work flawlessly as a base to make your powder shadows pop and last all day (skip the primer, it's unnecessary!) but they also lock on and don't crease at all if you wear them alone.

The price seemed steep at first (roughly $10 or so in stores here in Ontario) but I've had mine for over a year, used them pretty regularly and I've barely made a dent. They will last you fooorreevverrr so definitely a steal for that price. My all-time favourite shades are Tough as Taupe and Bold Gold - both beautiful on any eye colour. Highly recommend! :)

PROS: long lasting, great color selection

QUICK TIPS: use finger to warm product, gently glide on eye lid.

I never knew about thesein first sight. Honestly thought they would cease. But I was pleasantly surprised by how smooth and silky the texture is. Seriously last all day. Perfect alone or a base.

Absolutely amazing as an eyeshadow base or cream shadow!!! It intensifies powder shadows you put on top. I have Barely Branded, Bad to the Bronze, Too Cool, and Inked in Pink. Love them all! They don't crease and last all day. Will definitely be buying more shades in the future.

This colour tattoo is so perfect, great price, super pigmented and just an easy everyday colour to either use as an all over the lid shadow, or as a base. Also works wonderfully with gold tones, if used to smoke out the eye! Just a great shadow!