It really does last all day and through most meals. Only the greasied foods can ruin it. But, I shouldn't have ordered that anyway.

The softer shades are very sheer - don't try to add more (not pretty).

The medium shades are extremely bright (and my favorites).

However, I didn't try any of the deeper shades. I'm deep enough.

I'm torn a bit on this lip color because on one hand, I love the actual color itself but on the other hand, it absolutely does not stay on for 24 hours (6 at the most- if you don't eat). The moisturizing stick lasts me only 1/5 or 1/4 of the way through the lip color's life and then I just use my carmex moisturizing stick. Also, the lip color is more like a stain than a lipstick. If the color isn't spread evenly on your lips within ten seconds or so, it sets and you have to add more in the places you missed if you want it even. I don't mind that because the more you add, the longer it seems to stay on. But it's a hassle at first and can be difficult to get used to. It doesn't come off as easily as other lip colors do though, rather it fades in a seemingly natural way. Honestly, I've never liked using lipstick because I hate the smell but thankfully this stuff doesn't smell. Overall, I like it but the product can definitely be improved some.

Feels great on, in fact you don't even know you're wearing anything at all! That's what makes this so great!

A product that stays true to it's word, and does what it promises! Whats not to love

This product is great if you never have time to check your makeuo while on the run. It is very good and does not clump or flake away

I loved this product! It really did last 24 hours! I cant leave my house without this in my purse. Its my favorite lip color!

Like it says "24 Hour super stay" it sure does its job *thumbs up*

I really like the variety of colours. It really does what it says. Iit lasts all day, and works well for dry lips, which I used to have a big problem with. Not anymore!

I love, love, love this lipstick!! There are so many colors to choose from which is awesome. They actually do last all day. I'm extremely impressed that the color lasts without drying my lips, and the balm works great if they start to feel dry at all.
I will definatly buy more colors!

I'm always on the go and don't have time to re-apply any make up throughout the day, let alone lipstick. so I find this to be a great product with staying power. It gets me through my work day. It's a bit of a pain to remove at night, but a good oil base make up remover does the trick.