My son absolutely adores these snacks. Strawberry is his favourite flavour of them all. I really like these snacks for kids because it allows them just a little bit of chocolate without the huge sticky finger mess. I hate messy fingers when I am on the go. He also loves the little characters that come on each little biscuit. I too enjoy them, but honestly whenever we go out shopping and my son is given free will with snacks, he 9/10 times will reach for these.