My go to for blonde hair.

This product is the most effective purple shampoo I ever used. Leaves your hair soft and light feeling. Also takes the yellow tint from blonde hair. I use it twice weekly. Will dye your hands though.

So good!

I love this shampoo! It makes my hair feel so healthy and maintains my blonde perfectly! Ever since switching to this product my hair has been so soft!

Best purple shampoo!

I cannot day enough great things about this shampoo! I’ve been using it now for a few years and it’s been great. I have has been blonde, silver and grey and it’s worked for all of those tones. It’s excellet at removing any unwanted brassy tones in hair and it also leaves your hair smelling amazing!

Best I’ve ever used!

I’ve been using this shampoo for a few year and by far it is the best toning correcting shampoo I’ve used. It’s so vibrant and removes most of not all brassy tones in my hair. As a bonus it smells amazing and leaves my hair felling fresh! Highly recommend it!

Would definitely buy again!

I bought this product on the recommendation of my hairdresser. It is incredibly pigmented so the only consideration is that it will definitely stain your hands. It brings back a beautiful ashy tone to my hair every wash.

Best purple shampoo on the market!

I waited forever to try this product because of it's price tag but I am SO happy I chose to purchase! It completely removes the brassiness from my blonde hair and is so moisturizing. It has an amazing scent as well! Love it!

Absolutely buying this again!

Besides the fact that it smells AMAZING, it gives my hair a great deep clean without drying my scalp. I use this “purple shampoo” on my Vibrant red hair to great a amazing colour outcome !

Great product for removing brassiness from blonde.

My hair is a very light blonde, this product eliminated brassiness without over toning my hair and leaving it violet like most other purple shampoos I’ve tried. I recommend this to all of my blonde friends! I find that the texture of my hair feels a little dry after I use it but it’s nothing a leave in conditioner can’t fix.

If your platinum you should already be using this product

This is the healthiest most potent purple shampoo that I trust and use ... I am a white platinum hair girl and will never stop using this product ... Absolutely the best of used and no need to worry about dry hair !

Best purple shampoo

I’ve tried numerous different purple shampoos but this one is far more effective than any of the other ones I’ve tried. I can’t even leave this one in without the purple tinge in my hair so I just quickly wash and rinse with excellent results!