This shampoo manages frizzy hair well and leaves it feel moisturized. However it can feel a little heavy.. It comes with BB cream properties which is very interesting for hair products.. Worth to try out if you have a coupon.

*Received this item to try for free

I've tried the Pantene Ultimate 10 BB Cream shampoo and it was awesome. My hair is now smooth and soft. I can't believe it is not salon price, but it definitely feels like salon product.

I got to review the BB creme shampoo set. Very very pleased as i have heavy thick hair and it left it light and airy. \was great very little straightening that i had to do to my hair

i didnt like this, it left my hair feeling nasty

I've used BB cream for the face for a while but it's the first time I've heard of BB shampoo for the hair. This is such a great idea to have a 10 in 1 and is exactly the reason I turned to BB cream in the first place for its multipurpose functions.

I'm not sure if all the 10 functions work. But my hair really does feel smooth, silky and shinier. It is also pretty gentle and does not strip my hair of moisture. I would definitely recommend it.

It still worked after using it for a few weeks. I'm going to think about swapping it in for my regular shampoo.

Hair was dry, brittle, over processed. Used product for a week and was pleasantly surprised with the noticeable change, hair softer, easier to style. Significant difference.

I have wavy thick clour treated hair thats always frizzy and unruly. I have been using pantenes ultimateb10 for a month. I really saw a difference right away. Soft more managable hair as long as . I used the conditioner.

I love this new line from Pantene.. My hair is very thin and fine, and so shampoo can weigh it down. But with this line of shampoo, conditioner and leave in treatment, my hair is light, has volume and friz free.. Thank you Pantene!!

Oh my oh my oh my. This is a great shampoo! My hair is medium thickness, straight and short. My daughters is extremely thick, curly and long. This shampoo (and conditioner) works amazing on both. I am also using the Pro V BB Creme. I honestly can't say enough good things about this. It tames the frizz, softens hair, adds volume and is simply amazing.

I really didn't like this shampoo. I even tried it with the conditioner and BB cream. It really weighs my hair down and makes it almost greasy feeling. It doesn't make it shinier, and actually makes it flip out at the ends instead. I won't be buying it again. Nice smell, but bad results.