Great value, gets stains out and smells great too. With 4 kids we have a lot of laundry, so it's nice to find a great detergent that doesn't cost a lot, either.

This is my favourite laudry detergent, it's gentle on my skin and clothes. I love how it activates in cold water, leaving everything I wash clean and smelling great. I wouldn't use anything else, this is my brand.

Purex is the only brand of laundry soap I will ever use.
My family( 4 children my husband and myself ) have very sensitive skin , and purex is the only laundry soap that we don't react badly too.
It is such a relief to have found a laundry soap that doesn't make us itchy or give us a awful rash .
It took me a long time to find purex after countless other detergents that claim that they are easy on the skin .
Purex is my family's only brand and I have recommended it to many many others who have all switched to purex and will never use any other brand again .
Not only do your clothes feel soft and comfortable , but they smell fresh and clean without that harsh perfume smell .
My house is a Purex house .

I love that the ultra concentrated formula of Purex allows me to use less and still get the same quality of clean for my clothes. This detergent also has a great scent.

I really like this formula and the fact that its concentrated so I don't go through as many plastic bottles. The only problem is me: I end up using too much soap since old habits die hard. It works and the price is right. I'm in.

I have used this laundry soap for years now and LOVE IT! It's great quality for my family at such a great price.

I love the concentrated format, it is very eco-friendly! Less plastic, less pollution, with tha added bonus of less weight to carry and less to recycle. It really cleans well with a pleasant scent or unscented.