I like the scent of this detergent better then a few other cold water detergents I have tried. Not too strong but still fresh. Got a value sized jug at Costco and it is a great deal.

Purex Cold Water Laundry Detergent;

clothes did come out clean
not my usual day to day detergent, but did try this one before

not too fond of the smell, but did to its job

i bought because was on sale and had a coupon but i prefer my other detergent because of the scent and quality

Was all our clothes in cold water-found this detergent works the best and smells great.

I have sensitive skin and cannot use most detergents, including some of the major brands as I will break out in a rash or hives. However, having to purchase the sensitive skin and fragrance free versions of those brand, or even speciality brands also becomes expensive. This detergant is able to battle through almost all stains it's faced with my clothing, including baseball clay and dirt, grass stains and red wine!
For the cost, you cannot go wrong. Purex has been my go to detergent for at least 7 years now! I even have converted some family onto it!