This is the only foundation that I have used that actually stays on all day. I do use a primer underneath and HD face powder on top and my skin looks amazing all day long. Without primer I find it doesn't last as long.

this is the only foundation that keep me matte through out the whole day . ive tried so many other foundation to high end and nope this will be my forever top choice foundation .

I love this foundation. It last all day. I think it even gets better as the day goes on. I apply it with a beauty blender and it gives even coverage with little product. A little goes a long way. It is a bit pricey but I believe it it totally worth the price. The only con I have is that I bought one for dry skin and one for combination to normal I believe and they appear to be slightly off in color even though they are indicated to be the same. I like the combination one more.

This and the L'oreal True Match Foundation are my absolute favourite, this my winter foundation mostly, the colours are great, though I wish there was a more yellow under toned pale shade, since I'm usually the lightest shade through the winter and it's just way too pink.
It last FOREVER and has amazing coverage that can look really flawless, or really natural depending on how you apply it and how much you apply.
Applies beautifully with a Flat Top Kabuki (Sigma F80), a Beauty Sponge (Beauty Blender), or even a Stippling Brush.
Love this Foundation!

This foundation is the best drug store brand hands down. I work 12 hours day and still have full coverage. Only a small amount of product goes a long way so is more cost effective. Try it! You'll love it just like I did :)

Great coverage without being heavy and caked on. Great color match!

This is an amazing foundation and I am so glad I found it! Is a great price and so easy to find. Great coverage without looking cakey. Does not crease and looks great all day long! Is nice that you can find it at any drugstore or ulta. Will continue to purchase this as it is an amazing product!

This is my favourite medium-full coverage drugstore foundation. It blends beautifully, isn't cakey, and the coverage is really good! Highly recommend.

This product did not last 24 hours but it did get me through a night out. The color choices are decent and it applies pretty smoothly.

This is the best foundation I have ever used. It covers extremely well and it lasts for HOURS. I have oily skin, and a lot of foundations have my skin looking shiny and greasy after a few hours or so. Not the case with this foundation - it is the BEST one I have used (even Estee Lauder Double Wear which is more than double the price and apparently what bribes use).
My only issue is, the oily skin line doesn't have dark enough colour for tanned skin ladies AND it is kind of mask like. I am trying to find a product that is as good as this one but not as thick (for day-to-day and more natural look).