J'adore ce nouveaux produits. La couleur demeure longtemps mais n'est pas trop difficile à retirer. Le choix de couleur n'est pas très large mais tout de même on retrouve les couleurs de bases. Le seul problème est qu'il faut appliquer un baume avant de le mettre puisqu'il assèche les lèvres.

I was expecting this to be a little different than what it turned out to be, but overall it's a decent product and I'm happy with the shades I got!
Ultra HD Matte Lipcolor is obviously marketed as a matte lip product, and it's supposed to be lightweight, moisturizing, and feel velvety. It's a gel formula and the advertising states that it's 100% wax-free. There's no mention of this being long-lasting or anything, so it's basically like a regular matte lipstick but in gel form.
This has a kind of different scent that kind of turned me off at first. It's described as "creamy mango and whipped vanilla", but it reminds me of artificial cherry or watermelon. It's a little strong when the product is opened, but doesn't seem to last long on my lips. I asked some family what they thought of it, and they had no idea how to describe it but weren't too into it, so I could see the scent being a deal-breaker for some people.
I bought the shades Temptation and Devotion, and they're both pretty, flattering shades. The product goes on glossy and stays that way for quite a while, which was disappointing because it says Matte in the product name. If I apply thin coats, or blot it with a tissue it becomes more matte, but the gel formula definitely gives it a shine.
The product goes on nicely, but can be somewhat patchy. The applicator is almost like a little spatula shape, instead of the more rounded ones that I usually see. It works really well and is great for applying this quickly while still keeping it neat with clean lines, but it's larger than usual and can be a bit clumsy too.
When I blot this down it stays on my lips for a few hours, while needing a few tiny touch-ups here and there. It definitely isn't long-lasting like other liquid lipsticks, and won't last long when I'm eating/drinking.
I feel like the marketing for this is a bit misleading, but I like the product regardless so it isn't an issue for me. I've been using the two shades I got pretty regularly and would recommend them to others for sure (although I'd also mention that they aren't truly matte, and they have a slightly weird fragrance)!