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4.4/5
131 reviews
Rimmel London Kind & Free Mascara Reviews
#11 in Mascara

Description

A clean mascara that works, no compromises. 100% vegan & kind to animals. Free from fragrance, mineral oils, and animal derived ingredients. A clean mascara that delivers conditioning volume & length for up to 36 hours. The formula is infused with organic certified shea butter and biotin.

    4.0/5
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    April 20, 2022

    Good

    I love how this mascara is cruelty free, the wand is great without adding too much product on your lashes. I added three coats before I got my desired look but glad it doesn’t clump up and doesn’t feel like I added too much product

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    4.0/5
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    April 19, 2022

    Lovely mascara

    This mascara is great, it looks great, not clumpy or lumpy. I also found it last very well. I find so many mascara give me a racoon look where half way through the day I have a tinge of black under my eyes but did not get that at all with this one

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    4.0/5
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    April 19, 2022

    Kind and free and lashes to the sky!

    What more do you want from a mascara that makes your eyelashes touch the sky.. and also good to the environment, and also has a wear for 36 hours and water resistant? This has it all. Plus does not feel heavy on the eyes, and as being water resistant was easy to take off with myclarins micellar water.

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    4.0/5
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    April 19, 2022

    Great ingredients

    Clean Mascara in the shade Black 001

    I find that all I need is a coat or two of this vegan-friendly mascara to make my eyes pop. My lashes don’t feel dry but look healthy and hydrated. The organic shea butter and biotin, condition and keep my lashes moisturized and I have less breakage. I also appreciate that 99% of the ingredients are of natural origin and the wand is made from 100% bio-based fibers. Recommend and will repurchase.

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    4.0/5
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    April 19, 2022

    Great wand!

    This mascara has a really nice formula, it doesn't irritate my eyes at all, it does flake a little over time but it doesn't smudge! The real outstanding factor of this mascara is the really thin and small wand! With this wand you are able to get into the inner lashes as well as the lower lashes!

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    4.0/5
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    April 19, 2022

    Good but less staying power

    Very lightweight and clean. However even though its water resistant it still smudged a bit throughout the day. The spoolie is nice and thick with lots of bristles but the formula is a bit wet.

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    4.0/5
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    April 19, 2022

    Nice mascara

    As there are so many mascaras on the market competing with this product, I compared mainly the effectiveness and quality of this product. This mascara does not disappoint and on top of that it's vegan which is a win win. The size of the tube is good and the application is smooth. I like it!

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    4.0/5
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    April 18, 2022

    Goes on nicely!

    I was skeptical about this mascara as it is “water-resistant” and not “water-proof”, but after wearing it for a week it held up better than the previous water proof mascara I had been using. The only negative thing about it l, was that it stung my eyes more than other mascaras while I was washing it off.

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    4.0/5
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    April 18, 2022

    Clean mascara that is light and gives volume

    Love how light it is and also how pigmented it is! Definitely jet black! Long lasting, doesn’t smudge or way my lashes down! I’m usually super picky with massages because most even super high end ones weigh my lashes down after curling them. This mascara keeps the curl and they look natural and full.

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    4.0/5
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    April 18, 2022

    It Works!

    I’m very particular about my mascara but I was happy to find that this product was not only cruelty free, but was good for my lashes. It doesn’t perform as a high end mascara or a tubing mascara but it’s definitely just as good, if not better than the current drugstore options out there. Would recommend purchasing to see if you like it! Plus the packaging is very cute.

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    These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.