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4.4/5
454 reviews
Rimmel London Kind & Free Mascara Reviews
#11 in Mascara

Description

A clean mascara that works, no compromises. 100% vegan & kind to animals. Free from fragrance, mineral oils, and animal derived ingredients. A clean mascara that delivers conditioning volume & length for up to 36 hours. The formula is infused with organic certified shea butter and biotin.

    5.0/5
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    Recommended? You Betcha!
    April 05, 2022

    Have short lashes? You come to the right product!

    I have asian, short lashes so I was a bit skeptical at first since most mascaras don't work for me. This mascara got me off-guarded when I applied the first one, it lengthen my lashes. Going in for the 2nd-3rd coat, it thicken and brought my lashes out beautifully without the clumping, fall out effect. I suggest to use a clean mascara spoolie or small bristle brush and just gently brush over your lashes so it looks more natural afterwards. It makes a difference. I really recommend this product as it's becoming my favorite so far!

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    5.0/5
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    Recommended? You Betcha!
    April 05, 2022

    Long lashes and all natural

    I am so happy to have been able to test this out thanks to butterly it makes my lashes so long and full and it’s all natural I would have never known that this was out there and I will be purchasing this again

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    5.0/5
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    Recommended? You Betcha!
    April 05, 2022

    Perfect for lengthening

    This claims to be a lengthening mascara and it definitely makes my lashes look super long, they are just about touching my eyebrows. It does not clump which is great but it doesn’t give a ton of volume. It’s great for more natural looks versus super glam. The brush is long and thin so it is easy to apply and reach every lash! It’s a clean product and gives a clean look. I recommend this if that’s what you are going for and it is affordable too.

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    1.0/5
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    Recommended? Fugheddaboutit!
    April 05, 2022

    There are better mascaras out there

    This mascara didn't irritate my sensitive eyes. It did provide some volume and length but I found that it was super clumpy unless I wiped off most of the wand with a tissue. I think the wand is too straight and thick and the formula is getting stuck in the bristles. It was very easy to remove. I will not purchase this product.

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    3.0/5
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    Recommended? You Betcha!
    April 05, 2022

    Makes lashes prominent

    Good product. Doesn’t smudge, doesn’t flake or irritate even if you wear for long hours but does clump. I had to get these clumps off with my nails unfortunately

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    5.0/5
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    Recommended? You Betcha!
    April 05, 2022

    Lots of volume

    A wonderful little mascara that gives a ton of volume and lasts! Love that it is vegan and contains all natural ingredients, makes me feel good about applying it to my body!

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    3.0/5
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    Recommended? You Betcha!
    April 05, 2022

    A good natural look

    I'm so torn with this mascara! I love that it is all clean ingredients, especially because it is something that goes on my face, and right on my eyes. I've been trying tons of mascaras to find one that I like, so I typically just stick to the one I use. I really like the big volumous look, and this mascara is not really meant for that. I do however like the packaging, ingredients, and the wand is great! It wasn't scratchy to apply, wasn't messy, and didn't flake! I'll definitely reach for this mascara on day's that I want a more light, natural look, and don't want to wear as much makeup. And I've actually been using my normal mascara on my upper lashes and this on my lower lashes to be more precise and I'm enjoying it for that use! I'd recommend to anyone who like's a lighter look and feel!

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    4.0/5
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    Recommended? You Betcha!
    April 05, 2022

    Pleasantly Shocked! Curls and Separates!

    First off let me say I am not sure if I have ever tried Rimmel mascara before. When I first saw the blue tube, I was hesitant as I associate the blue with being waterproof, and I associate waterproof with being drying (which I don't want!). I think the blue just happens to be the colour of packaging, so I continued on.
    After taking out the wand, I noticed something else I don't usually gravitate towards- a small spool-y thing. I lovee a big volumous wand for my mascara, maybe it's a fable, but I feel like they make my lashes bigger. Again, I continued on.
    While applying, I noticed it didn't clump, and seemed to coat my lashes nice and evenly. When I took a step back and looked, I was surprised! My lashes looked really good! Currently, my natural lashes are pretty straight, but this mascara added some curl without me needing to curl them beforehand. The other thing I noticed, and just as importantly, my lashes looked perfectly separated.
    I like the simple, Parisian mascara-only and lipstick look. This mascara helped me accomplish that.
    If you're looking for your lashes to get a bit of a curl, bit of lengthening and separate beautifully, go for this one!! You'll be pleasantly surprised

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    5.0/5
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    Recommended? You Betcha!
    April 05, 2022

    A great mascara

    This mascara works great! Often when I wear mascara on my bottom lashes it will smear under my eyes when I laugh or smile because I have cheekbones and big cheeks. This mascara didn't cause any smears. The wand makes it easy to apply and there was no fall out once it dried on my lashes. I'd recommend this for sure!

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    5.0/5
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    Recommended? You Betcha!
    April 05, 2022

    Fantastic Mascara

    I love this mascara. The formula works amazing. The wand and bristles are great! My lashes just started growing back from doing chemo and the bristles really pick up my little lashes and makes them look longer and fuller and I appreciate that it’s made with good products like shea butter and natural ingredients. I will definitely buy this again. Thank you to chick advisor for this beautiful product. #gotitfree

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    These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.