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4.4/5
454 reviews
Rimmel London Kind & Free Mascara Reviews
#11 in Mascara

Description

A clean mascara that works, no compromises. 100% vegan & kind to animals. Free from fragrance, mineral oils, and animal derived ingredients. A clean mascara that delivers conditioning volume & length for up to 36 hours. The formula is infused with organic certified shea butter and biotin.

    5.0/5
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    April 19, 2022

    Cute and Clean Mascara

    I like how I can build up the volume on my eyelash with this mascara. I prefer the everyday look and this mascara can do the work. It also increased the length without having clumps. Plus it dries pretty fast without leaving too much smudges. I recommend putting a eyelash primer before applying this, it will keep the products longer on your eyelashes.

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    3.0/5
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    April 19, 2022

    Lengthening Mascara

    It is a good and simple lengthening mascara with clean ingredients. However, it does not provide very much volume, and doesn't really hold a curl. Unfortunately, I have very oily eyelids, so it smudges a little and irritates my eyes towards the end of the day.

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    4.0/5
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    April 19, 2022

    Good but less staying power

    Very lightweight and clean. However even though its water resistant it still smudged a bit throughout the day. The spoolie is nice and thick with lots of bristles but the formula is a bit wet.

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    4.0/5
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    April 19, 2022

    Nice mascara

    As there are so many mascaras on the market competing with this product, I compared mainly the effectiveness and quality of this product. This mascara does not disappoint and on top of that it's vegan which is a win win. The size of the tube is good and the application is smooth. I like it!

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    4.0/5
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    April 18, 2022

    Goes on nicely!

    I was skeptical about this mascara as it is “water-resistant” and not “water-proof”, but after wearing it for a week it held up better than the previous water proof mascara I had been using. The only negative thing about it l, was that it stung my eyes more than other mascaras while I was washing it off.

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    4.0/5
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    April 18, 2022

    Clean mascara that is light and gives volume

    Love how light it is and also how pigmented it is! Definitely jet black! Long lasting, doesn’t smudge or way my lashes down! I’m usually super picky with massages because most even super high end ones weigh my lashes down after curling them. This mascara keeps the curl and they look natural and full.

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    5.0/5
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    April 18, 2022

    Loving it

    I received this product in exchange for my honest review and I must say It's becoming my new favourite now . I feel like I don't need any fake lashes . It sayed on very well and lasted throughout the day. The brush is great at separating your lashes and the formula does not clump . Thank you #chickAdvisorEcobox @rimmellondonca #gotitfree

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    4.0/5
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    April 18, 2022

    It Works!

    I’m very particular about my mascara but I was happy to find that this product was not only cruelty free, but was good for my lashes. It doesn’t perform as a high end mascara or a tubing mascara but it’s definitely just as good, if not better than the current drugstore options out there. Would recommend purchasing to see if you like it! Plus the packaging is very cute.

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    4.0/5
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    April 18, 2022

    Great natural mascara

    This mascara does a very well job extending the lashes and holds well in normal weather conditions. I did not exercise or got wet with it, however I did notice a bit of black on my skin around my eye at the end of the day. I do have a tendency to rub my eyes so it did not hold that well on the long run. I do love that it is using natural ingredients.

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    5.0/5
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    April 17, 2022

    Great every day mascara!

    I am always interested in trying new eco friendly products, especially when they are ones that go on my skin/body! This mascara was easy to use, the brush is great and helped to coat and fan out my eyelashes enough to see the difference, but not to create huge volume/extreme height and length that I would usually do only when I am going out. I like that there is Vitamin E and A in the formula to help keep the lashes strong. The mascara did not run and stayed on for the duration of the time I was wearing it, and it came off easily when I wanted to remove it (both with a make-up wipe and with make-up remover)! Worth a try for sure!

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    These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.