Yes, it costs more than others - but it is absolutely worth the money! No more sensitive teeth and a fresh and clean mouth for a whole day or night. Absolutely fabulous!

This toothpaste works so good on sensitive teeth and you don't really even notice until you stop using it and than you immediately go back to it. It's more expensive than regular toothpaste but it is well worth it.

I would greatly recommend this product to all my friends and family, I use this toothpaste daily and buy it from Costco in bulk, you get 4 packs for $20. This toothpaste helps to whiten my teeth, I could definitely notice a difference after using it for 2 weeks consistently. I would not buy any other toothpaste but Sensodyne.

My husband and I both have sensitive teeth and this is the best toothpaste for us. If we run out and use something else we regret it!

Best Sensitive toothepast out there! Switched from another brand and sensitivity is no longer! This is my go to brand!

I have very sensitive teeth, while using Sensodyne I barely notice it anymore. If I go without it I can definitely tell the difference. I'm starting to notice the whitening in my teeth and it's great!

Pleasant to use. Definitely has reduced/erased my tooth sensitivity which is what Sensodyne is known for. Last time I bought a tube I chose the Brilliant Whitening version. Looking at the ingredients list, many of the toothpastes seemed to have the same ingredients, I wonder if the different labels are just marketing ploys to try and grab a larger market share. I have noticed a gradual increase in the 'whiteness' of my teeth. No one would describe them as Brilliant White, but they are not yellowish as they once were.