Great toothpaste. Could have a slightly better taste, whitening doesn't work as well as expected.

I have sensitive teeth to hot and cold, and this is the only toothpaste that helps. It does not take away 100% sensitivity, but certainly helps ...making day to day sensitivity eating and drinking easier. It cleans well, has a good "flavor" and does what it claims. Its a little more expensive than other toothpastes...but worth every penny.

not only does it keep my teeth white but it helps my teeth which are super sensitive , since using this toothpaste i now can enjoy things that i couldnt enjoy before because it would hurt my teeth

It actually works good :) works to help sensitivity. Keeps whiting. Natural. Not too strong with taste.

This is really pricey, so I look for it on sale and grab a few at a time. I have very sensitive teeth and this is the one I found that works the best out of all the different brands.

My teeth are very sensitive so this toothpaste works great.

Great texture and if quite effective.

Love it! I have very sensitive teeth and this helps to whiten and protect!

My teeth are very sensitive, this toothpaste is apart of my daily routine and it really helps! definitely a must try if you have sensitive teeth.

My dentist recommended it for me a few years back as I have really sensitive teeth. I've used it faithfully since and swear by it!!