This eyeliner stays on for a very long time! It is definitely an all day product. The colour is very subtle.. so it's definitely not that crazy-bright make up that's impossible to pull off. It's wearable as just a subtle pop of colour. Especially behind mascara it becomes even more subtle. For $20.00 I feel like it's a little pricey. However, I think I would buy this product in black for a liquid liner. The turquoise goes on very smoothly and it you have a lot of control, so I would expect the same for black.