Costing at about $29 CAD this product compared to other similar luxury brand products at Sephora is priced pretty fairly. Although higher in price than drugstore brands this product delivers. The product I am reviewing is the regular long-lasting eyeshadow primer. They have other eye primers for anti-aging and some with a glossy finish.

I swear by this item and find that even on a hot humid day my eye make up lasts for about 6 hours or more. The tube itself is 11mL but don't let the size fool you. This tube can last you over a year! For girls who put on their make up daily this tube will likely last you over 6 months.

With my oily eyelids, this is a godsend item and I really enjoy the 'new' packaging with the squeezable tube. It makes for less product waste.

I highly recommend this product to anybody who has trouble with oily eyelids. This product will make you spend less on expensive eye make up (liners/eyeshadows) with its incredible staying power. I use to only be able to use the Lise Watier waterproof liquid eyeliner costing about $20 but with the primer potion the staying power of a $6 eyeliner compared to a $20 eyeliner is almost the same!

This primer is one of my favorites. I was amazed at how well my eyeshadow showed on my skin after applying this primer, even with one layer. I also noticed my eye makeup lasted longer without creasing. It is a little on the expensive side but worth the money. Would definitely purchase again

This stuff is amazing. I couldn't believe how amazing my shadow looked and how long it lasted. I've always heard how much better your shadow looks with a primer but never really found my previous primer that effective. This is now my new staple.

A little goes a long way. I wear eyeshadow pretty much daily and this never fails me. I've also been using the same tube for a year. So you get your moneys worth.

I use this product everyday before applying eyeshadow, eyeliner and eyebrow pencil. I need my make-up to last 10 plus hours and this, along with the all-nighter spray, are splurges every girl should have.

I like this eye primer better than Too Faced's Shadow Insurance. It seems to last longer. I have heard great things about Urban Decay. They were sold out at Sephora and I received a sample in the meanwhile. You only need a tiny dab and it works well over the whole eye area with that tiny bit. It's the original formula. The price is pretty good too.

First tried this as the sample that came with my naked 3 palette and liked it so much I ended up buying it from sephora. i opted for the smaller travel size because a little goes a long way and it will last me a very long time. Using this my eyeshadow doesn't budge all day and doesn't fade in colour.

So I got a sample of Urban Decay Eyeshadow Primer Potion with my UD Naked 3 Palette. It makes my eyeshadow look like I just applied it even when I get home from a 9 hour work shift, and I love the feel of it on my skin. It keeps everything in place, prevents creasing and just makes me feel confident that my makeup is holding up. And a little goes a LONG way. Definitely going to be making a full size purchase when I go to Sephora in a couple of weeks. Totally sold.

Urban Decay eyeshadow primer potion is one the best in my opinion my eyeshadow never crease it stays put the whole day even on a hot summer day it does not go away it's a good buy.

Once you use this, you'll wonder how you lived without it. Keeps makeup on allllll daaaaay and all night and even the next day if you need to. Love the anti aging formula too.