Great coverage long lasting and vibrant colour

Very easy to apply. Left my hair soft and shiny, bright colour - I used purple - and 100% grey coverage. Quick 25 min process, and very low odour. Highly recommend

NOT Runway Red anymore

This colour is called London Luxe or Runway Red - it says both on the package.
I have been using this exact brand/colour for a few years now, and it always had BRIGHT BRIGHT red results.
However, the last couple times I used it, it turned my hair darker red, like a cherry colour similar to Feria R57. It looks okay, but is NOT the same formula as it used to be.
My dad called it Fire Engine Red before and now he couldn't tell I used the same one.

Use to be a fan

This use to be my go to for hair colour, it's such a vibrant colour and lasted so long! But unfortunately the last time I used this product it caused me to get a chemical burn and left a bald spot! :( it burnt really badly and left me so disappointed. I had been colouring my hair for years and this was such a terrible unexpected situation. Use at own risk.

Works well with my hair

I find it is so expensive to get hair dyed at the hair dresser (i do it as a special treat once in a while) so this works awesome even if you haven't died your own hair before its as simple as 1 2 3. Make sure to wash any dye you get on your self right away other wise it will stain for a long time

BEST PURPLE OUT THERE

I felt I needed a change and picked up this purple colour and love it so much, great coverage and lasts a long time. Its not an in your face colour and love that I can do it at home myself.