L'Oreal Feria Multi Faceted Shimmering Hair Color

My overall rating

I recently died my hair red with another brand by putting the colour directly over my faded black box-dyed hair. It created a red root that faded into a purplish sheen over the black. I decided I wanted it more red, and the local store didn't have...   +

I recently died my hair red with another brand by putting the colour directly over my faded black box-dyed hair. It created a red root that faded into a purplish sheen over the black. I decided I wanted it more red, and the local store didn't have the brand I used previously. I purchased a bleach kit, and the Cherry Crush (R57).

After bleaching my hair it was very dry and awfully textured. I immediately dried my hair and applied Cherry Crush. Overall, all I can say is - SO IMPRESSED. I have always died my hair using box dyes, and generally pick whatever product has the nicest looking colour that is moderately priced. This one is extremely vibrant, and I found the texture of the dye to be thinner than most. This meant it dripped more than others, but generally was easier to spread throughout my hair when applied. It looked extremely red when I first applied it, but it faded to a slightly darker red after 25 minutes.

After washing the dye out my hair was still super dry, but the shampoo that this product comes with made it feel completely different. I applied the shampoo 2-3 times to get as much dye out as possible, then applied the conditioner. I have alopecia, which causes large amounts of my hair to come out from all over my head, especially when dying. I found this product seemed to be very gentle on my hair, and little hair actually came out while in the shower - significantly less compared to the amount of hair I lose with other brands. My hair is still wet, but it is soft enough that I could brush it without problem, and can run my fingers through it. I can't wait to style it tomorrow!

For a box dye, I am very impressed. I have seen reviews where others state their hair turned out black, so I would definitely recommend bleaching before if your hair can stand it.    -