I am 62 years old and yes I still love hair care products, make-up and perfume. I belong to a couple of survey sites and rarely get picked to answer surveys about beauty products unless it is anti-aging cream. I have done a lot of grocery shopping and cleaning product surveys. I sometimes enter contests and have won quite a few times. The only time I won beauty products (awesome John Freida prize pack) was when they didn't ask my age.
I'm not an old lady trying to look like a teenager. I'm no trend setter, but I love trying new hair products, make-up, creams and perfumes.
I think that companies should realize that there is a whole generation (mine) that are still interested in looking good..