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We've heard about a new trend in moisturizers from our BeautyEditor friend.

It appears that brands like Estée Lauder are urging us not to settle for creams that hydrate for only a short period of time. Creams that retain the skin's moisture over time are now setting a new standard on the moisturizer market.

Estée Lauder's Hydrationist Maximum Moisture Creme for Dry Skin is one of them. It claims to give the skin a 24-hour moisture boost as well as fortify the skin's moisture barrier by 50%. So in the long run, you could end up using less moisturizer.

This product is also sure to end up in the cabinets of those needing a moisturizer that reduces the appearance of wrinkles too. Because dry skin enhances signs of premature aging, this cream may just kill two birds with one stone.

What do you think?