Debenhams Bans Airbrushing
The major British department store Debenhams is making its summer swimwear campaign about real women. They believe that the idealistic bodies created by digital retouching makes women feel insecure about their own appearances, so they have decided to BAN airbrushing!
photo cred: MirrorUK
And to take it a step further, they will be showing unretouched images next to the retouched version to expose how far it can go. The above image will front the campaign - check out the unrealistic proportions (right image) that airbrushing has created on this already gorgeous model.
Way to promote positive body image Debenhams!
What do you think about this decision?
photo cred: MirrorUK
And to take it a step further, they will be showing unretouched images next to the retouched version to expose how far it can go. The above image will front the campaign - check out the unrealistic proportions (right image) that airbrushing has created on this already gorgeous model.
Way to promote positive body image Debenhams!
What do you think about this decision?
Debenhams+Bans+Airbrushing
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CathyMore on Body
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3 Comments
 | I think she looked great in the original picture. The picture on the right looks too perfect to be real. |
 | The thighs also lost nearly 50%, but that job on the waist is quite extreme! It seems she got a boob job as well. |
 | What a huge difference on the waist. They should do that more often and show that they admire the real curves, real women and not how they fantasize us women to be and look. |
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