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Chanel Runway Show Took Place in a Supermarket?

Posted by Christina | Monday March 10, 20145 comments

Karl Lagerfeld has done it again! And by that I mean he put on an amazing fashion show that I wish I could have attended. The Chanel Spring 2014 fashion show took place in none other than a supermarket packed with Chanel inspired food. Yes, it's true! There was a Chanel bread aisle and it was probably fabulous. The presentation featured Fashion Sneakers, some of which were knee high and models holding the most glamorous shopping baskets while pretending to shop. 

“After the art show, I said, ‘What can we do worse, something [more about] today?’ The supermarket is a thing of today’s life. Even the woman who wears expensive clothing goes to the supermarket, but she shouldn't go in stilettos.” Mr Lagerfeld told WWD. 

Lagerfeld outdid himself once again and definitely made shopping for cheese and wine a lot classier. What happened to the whole store of food you ask? Chanel donated all the yummy food to a local food bank. Sewing amazing clothes and giving to charity, you go Coco!

I think this is super exciting to see in fashion. Karl Lagerfeld always treats his show as a theatrical performance - like they should be. It's interesting to see that the supermarket is his latest inspiration, especially since it's normally inhabited by people in pajamas. Or is that just my supermarket? I can't wait to see what Chanel has in store for the next show! 
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on May 01, 2015  mepark  20,519 said:

That is way too awesome!

on March 16, 2014  mysticaleyez  6,820 said:

Amazing idea!

on March 15, 2014  KatelynRose1984  20,704 said:

Such an awesome idea! I love when designers go outside-the-box with their shows.

on March 14, 2014  jl13  2,889 said:

This is so fricken' awesome. It's a living Warhol.

on March 11, 2014  imfeehily  8,865 said:

That's fashion you can relate to

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