Loading, please wait...

Godfrey Gao is the New Face of Louis Vuitton

Posted by Claire | Wednesday January 19, 2011

Louis Vuitton has cast its first-ever Asian male spokesmodel: the scrumptious Godfrey Gao. Here, have a drool:

Gao is a Tiawanese-Canadian actor (holla!), making some commentators wonder if this is Louis Vuitton's strategy to engage the rapidly growing Chinese male demographic in luxury goods.

Sure, maybe. It certainly engages the female demographic, no? But on a less shallow note (*ahem*), we're among those hoping this heralds the beginning of more diversity in fashion.

Do you agree?

More by Claire
More on News & Issues

	on May 18, 2011 jskim07 50 said: SOOOO sexy. that is all.
	on January 19, 2011 mamaluv STAFF said: I agree with the diversity question and whatnot, but have to admit - I just like looking at him! He's just the perfect kind of scruffy.... sigh
	on January 19, 2011 cathy3087 98 said: It's awesome to see them embracing diversity. And it's extremely important for them to do as there is a massive market for luxury goods in many Asian countries like Japan, China, Singapore, Korea, etc.
	on January 19, 2011 dolce_bellissima 4,214 said: I think my bf will be jealous of his gig
	on January 19, 2011 LaurenBlair 128 said: I like the jacket he's rockin in this add. I'm really into the rolled up sleeve and the laid-back yet tailer style.
	on January 19, 2011 Becky 13,128 said: Love it!! This gives the message that "fashion is for everyone" regardless of your colour/background or gender.
	on January 19, 2011 jchang212 106 said: That's right. Taiwan, represent! I think it's cool that brands are finally embracing diversity :)
	on January 19, 2011 LaurenBlair 128 said: What ever their motive I always think it's a possitive to celebrate diversity in fashion.
	on January 19, 2011 LaurenBlair 128 said: I LOVE it!