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Ali de Bold

  Member Since:  August 31, 2006
I am the Co-Founder and CEO of ChickAdvisor Inc.

ChickAdvisor was born out of the frustration I had when planning my wedding with Alex (the other founder) in late 2004.

I am originally from Winnipeg and moved to Toronto a number of years ago. I was researching online for hair salons and spas to get my hair and makeup done for our wedding in Winnipeg, but couldn't find any reviews. Many of the salons didn't even have proper websites. I was not prepared to trust just anyone with my hair and makeup on such an important occasion, and certainly not without a good recommendation!

I complained to Alex about the lack of available information and reviews and he said, "Well why don't we just build something like that?" That casual conversation led to the launch of ChickAdvisor.com on September 2nd 2006.

In January 2017 we launched our men's community XYStuff.com and in the fall of 2017 we launched FamilyRated.com.

Recent Activity


COVERGIRL Clean Fresh Weightless Water Cream™ My overall rating

Universal Stone My overall rating
Universal Stone Recommended? You Betcha!

THRIVE CAUSEMETICS Liquid Lash Extensions My overall rating

Bioderma Atoderm Intensive Baume My overall rating
Bioderma Atoderm Intensive Baume Recommended? You Betcha!

IT Cosmetics Confidence in a Cleanser My overall rating
IT Cosmetics Confidence in a Cleanser Recommended? You Betcha!

Everist Waterless Conditioner Concentrate My overall rating

Everist Waterless Shampoo Concentrate My overall rating
Everist Waterless Shampoo Concentrate Recommended? You Betcha!

Voilà By Sobeys/Safeway Grocery Delivery & Curbside Pickup My overall rating

My overall rating
Recommended? You Betcha!

RNW DER.CONCENTRATE Niacinamide Plus My overall rating
RNW DER.CONCENTRATE Niacinamide Plus Recommended? You Betcha!



2024-07-13 20:52:55

May 04, 2021 

Well hello there

2024-07-13 20:52:55

March 24, 2021 

HI, I want to thank you for letting us all be part of this community. Thanks for having chick advisor, have a good day Ali the Bold.
 Great Advice

2024-07-13 20:52:55

June 02, 2019 

'Hello Ali.'
Hoping that you, and your family, are all doing well, & in great health, happy, & living your dream!!

*I read what you wrote, about how ChickAdvisor came to fruition!!*
(which I found to be very intriguing)!!*
It can be very frustrating, for a bride to be, when she's looking for the Perfect Hair/Makeup 💇Salon ... to be *The One!!* That helps her, to look & feel 'her best,' ... On the most important, & Special Day of her Life!!
"I myself, went through something very much the same, in preparation for my wedding day Ali!!
That being said, (I can totally relate)!! The frustration, of not being able to find a proper review, on a Salon/Hair dresser, to do my hairstyle, mani/pedi for my wedding day, felt horrible!! (to say at the least)!!
Which brings me to, what I wanted to say, & thank you for.

Here goes, ... "Being a member of ChickAdvisor, is a very rewarding & exciting experience for me!!
In more ways, that I could ever possibly describe to you Ali!!"
*It has continued, (over a few years, as a member), to bring me great joy, happiness, excitement & many positive experiences!!*
This website, is something that, continually gives many women a chance to ask question (woman to woman), mother to mother, sister to sister, & so on!! In a safe, & Very respectful environment!!
*Offering Women & their partners, a chance to try something that they normally wouldn't, (or couldn't) due to their finances, and other variables!!*
Chances to discover beauty products, that come from stores, online & offline too!!
Places to chat, "🚺 chick to chick!!"
Read reviews on products, all across the board!! Giving them the information that they wanted, &/or needed!!
*I could go on, & on, (LOL), but I don't want to write a small novel here!!*
"This Social media platform, that you've created, is "Top Of The Line,"
and I just wanted for you to know how incredible it really is!!!"
Please know, that you have done something that is "truly magnificent here Ali ... & Every single time I am on this site, when finished ... I feel really good about who I am!!
"Which keeps me coming back for more!!!"
Signing off, (for now Ali).
Your ChickAdvisor member, acquaintance, & hope to become a friend.
Sincerely yours,
Tracy-Lee Ferriman xo ✨💜✨
 Thank You

2024-07-13 20:52:55

April 13, 2019 

I want to thank you for letting us all be part of this community. Thanks for having chick advisor for all here. Because I can finally leave my honest opinion of every product I try. You are an amazing person.
 Thank You

2024-07-13 20:52:55

March 12, 2018 

I love your story behind this incredible platform!! Thank you
 Cute Picture

2024-07-13 20:52:55

July 02, 2017 

Hi Ali,
I got a response from Clare and she had extended my review time and yes it did arrive I got my review done thank you.Happy Birthday as well!I hope you had a fabulous day :)
 Thank You

2024-07-13 20:52:55

June 30, 2017 

Happy Birthday! Hope you had a great day !

2024-07-13 20:52:55

June 30, 2017 

Love that! The way a birthday should be :) !! Enjoy every minute of it! Any big birthday plans?

2024-07-13 20:52:55

June 30, 2017 

Happy Birthday gorgeous!!!!! Wishing you a fabulous day!!!!!!

2024-07-13 20:52:55

June 18, 2017 

Hello Ali,
I'm sorry to bother you but I never received my Marseille Body Wash for review.I emailed ChickAdvisor on friday and never got a response back. Today is the deadline for the review. Is there anyway my parcel can be traced? Can I also please have a extension on my review.I have always reviewed my items on time so feel bad that I cant review this one yet.Thanks and have a lovely day.

 Thank You