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Britney Spears "Hold It Against Me" Video is Released

Posted by Claire | Friday February 18, 201110 comments
Britney Spears' new music video "Hold It Against Me" is here.  And it's... somethin'.



Director Jonas Åkerlund has also worked with Lady Gaga, and so it's not surprising that this video shows a much darker side to Brit than we've seen before.

It's hypnotically mesmerizing but I'll stop short of saying that I actually like it.  Maybe it's because I find the lyrics to be a little insipid, or maybe I'm put off by her squinty-strange eyes in this video: I can't put a finger on it. 

Since I can't decide, I'll leave it up to you: is this vid Fab or a Flop?
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9 Comments

on February 27, 2011  OhBabs  345 said:

Oh dear, did Britney forget how to dance? I think the camera angle fools you into thinking she's actually busting a move. I watch her old videos (Slave 4 U) and wonder whatever happened to her dancing skills.

Aside from that, the product placement was awkward and too obvious. If you're going to use it, be creative about it like Lady Gaga who stuffed Diet Coke cans in her hair (haha).

on February 19, 2011  jchang212  106 said:

This video's so odd!

The first time I heard this song was a cover done by Sam Tsui. It's beautiful!

http://www.youtube.com/watch?v=uxTDK1S5qJ0

on February 18, 2011  mamaluv  STAFF said:

@Ali - thank you! You said exactly what I thought about the song - lyrics are ridiculous but the song is catchy. I kind of hate myself for admitting that, but there it is.

Another song I find way overbuzzed is Gaga's "Born This Way". It's exactly like Madonna's "Express Yourself" musically (though lyrically it's different... and then kinda not).

on February 18, 2011  dolce_bellissima  4,214 said:

This video was really painful for me to watch. I did not like it at all... I found no originality in it, and it is annoying that she used it as a commercial. The only thing that was somewhat respectable was the costume design.

on February 18, 2011  Ali de Bold  STAFF said:

Despite the lyrics - which I actually laughed out loud the first time I heard them, I do like the song. As for the video, I completely agree with Ashley. It's a commercial.

on February 18, 2011  Ashley said:

I can't get over the amount of product placement in this video, ahh! But she is looking good, love to see her dancing again!

on February 18, 2011  cathy3087  98 said:

FAB!

You can definitely see some Gaga-style in this video but I like it! And Brit looks amazing!

on February 18, 2011  Becky  13,128 said:

On the bright side, at least her perfume line "radiance britney spears" and Makeup Forever both got some free advertising!

on February 18, 2011  LaurenBlair  128 said:


YES! Britney is wearing cropped jackets and teeny tops again! She's back... I'm excited :)

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