We think a change gonn' come to the fashion industry thanks to some experimentation by designers like Burberry.



Burberry Prorsum live-streamed their Womenswear Spring/Summer 2011 runway show on Monday.  Customers can now purchase outerwear, bags and Burberry Beauty products from the show online at Burberry.com right now.  You have until Tuesday September 28 to place an order, which will be delivered within 7 weeks.

Cool, non?  Well, we aren't so sure that buyers from stores who carry Burberry merchandise will be equally impressed. 

Sure, the full Burberry Prorsum Womenswear collection isn't available for purchase yet, but those who purchase outerwear, bags or beauty now will be sporting their new duds at least 4 months before the line is available in stores.

Doesn't that mean these products will be old news by then? How do you think this could impact the fashion retail industry?  Would you like to see other designers follow suit next season?