I would say this is 100% true. Guys that are proud (and generally cocky) are always more attractive. I think its because as women, we sense that they know who they are and what they want. They are less threatening because you suspect what you see is what you get and they are confident in that persona. But arrogance really spoils the allure of the proud guy. It seems like a pretty fine line, and those that are able to be cocky but not arrogant are probably going to be attractive to most women.

haha @becky. His arms were the first things I noticed.

The pics are terrible! If those are the pictures that they used then of course the answer will be biased!

Wow those are really bad pictures!! Among those pics I would pick the "pride" one too only because the lighting is good, he sort of looks like he's not foreign to the gym (check out the arms) and really compared to the rest, it's the best pic imo.

Coming into work today I was sitting across these two really good looking guys. Both were wearing suits, the one I thought particularly cute had the 'arrogant' look, so maybe (despite the bad pics) the research has something to it. The other less cute guy looked like his shirt was ironed onto his chest, it was so starched! He also had better eyebrows than me... I def' don't like my men to be higher maintenance than I am.

I totally agree with those here who're saying that perhaps to us, pride = something to be proud about = successful = can take care of himself (and hopefully me)

Ok I just looked at the pictures and it all makes sense now. If you have a goofy looking smile of course you'll look less attractive. I found none of those pictures attractive. I also don't think raising your arms in the air like you just won a marathon looks like pride. It totally depends on the person doesn't it?

George Clooney doesn't count :] he's handsome in anyway.
@Siofan, haha the story isn't even half as sweet as it sounds, how disappointing, eh?
and the pictures are hilarious! The man's smile is so goofy.

Oh, those are horrible pictures! The lighting is so bad on some of them that it'd influence me to not choose those poses just for that reason. I don't find the proud pictures to be very cocky at all - they look more celebratory. In this case, I'd have trouble picking between the pride and happy poses, but certainly wouldn't pick neutral or shameful.

I do like the fact that they chose normal people with neutral outfits so as not to sway the vote in that manner.

@jskim07 did a guy drive two hours to get you a chocolate bar? Sounds like a sweet story.

@takoda I don't think the pictures they showed in the study were of George Clooney handsomeness.

@mamaluv here are the pictures: http://www.cbc.ca/news/technology/story/2011/05/24/science-smile-men-attractive.html

I've always been telling everyone that women love cocky guys!!! I've always been proudly attracted to the ones who tell me why they are the best thing in the world.
That being said, as nice as cocky is, there is no-one better than a boy who'll travel 2 hours by car to fetch you a chocolate bar.

I think smiling is seen as unattractive because it shows that they are goofy and is a sign of immaturity and women are attracted to guys who can be successful in providing for the family, hence women are attracted to guys who are proud.

Just my two cents.