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Emma Watson's Collaboration With Alberta Ferretti

Posted by Siofan | Tuesday March 22, 20116 comments

Emma Watson's eco-fashion takeover continues with her latest project—Pure Threads—a collaboration with designer Alberta Ferretti. The five piece capsule collection focuses on easy to wear day clothes with a romantic, feminine fit and features details like lace embroidery. What makes it so eco-friendly are the fabrics used (a.k.a. the "pure threads"): Organic cotton poplin (the dresses), organic cotton muslin (the long skirt and blouse) and organic hemp and cotton (the denim shorts); and all of the textiles pass global organic standards. The pieces were selected to reflect what Watson and Ferretti feel are all that's required to build a summer wardrobe.

The collection will be on sale *now at albertaferretti.com.


The two organic cotton poplin dresses (US$1,010 and US$1,080).


The organic cotton muslin skirt (US$880) and blouse (US$670 - seen at left and right), and the organic hemp and cotton denim shorts (US$340).

Are you more likely to buy a piece of clothing if it is made from organic textiles?

*updated
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6 Comments

on April 28, 2013  kath_ryn  1,130 said:

I really like those shorts!

on March 23, 2011  cathy3087  98 said:

It's a really pretty collection and I would totally wear that black lace dress, but my heart stopped when I saw those price tags! I do love that it's eco friendly and sure, organic cotton fibers are more expensive than regular cotton, but only by a few dollars. The markup on this collection must be astronomical!

Sorry to be a downer! :p

on March 22, 2011  Ali de Bold  STAFF said:

I love the black lace dress and the blouse.

on March 22, 2011  LaurenBlair  128 said:

Just like Emma, the collection is beautiful sweet and feminine.

on March 22, 2011  dolce_bellissima  4,214 said:

I'm in love with the collection. It is beautiful! The fact that it's eco friendly is definitely worth the extra $.

on March 22, 2011  curlysue10  7,131 said:

Gosh I love anything eco friendly! I also love Emma Watson ... that black lace dress is amazing!

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