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What's New: Dynamite's 1st Fragrance, Rachel

Posted by Ali | Thursday November 5, 2009 Leave a comment


Are you Rachel?





Rachel 50ml eau de Toilette retails in Dynamite stores for $29.90 along with 10ml rollerball ($14.90) and 125ml body cream ($15.90)

Last night ChickAdvisor attended the launch of Dynamite's first fragrance, Rachel. Rachel has been Dynamite's muse for 35 years, yet she's a twenty something, and not in the 'I'm celebrating the 6th anniversary of my 29th birthday' kind of way. Rachel embodies who the Dynamite customer is: a light hearted, spirited, confident sexy woman.

So what does Rachel smell like? Dolce & Gabbana's popular Light Blue immediately comes to mind, but once it settles in and mixes with your skin chemistry you'll find it changes. On me, the mid notes of white cedar, jasmine and freesia become more predominant than the top notes of lemon verbena and apple leaves. Blonde woods, palissander and clear amber make up the base notes.

Sister chain, Garage also unveiled their signature fragrance, GRG; a lively bubble gum scent that your 'lil sis will go bonkers for.

Here are a few photos from the mini fashion show with Dynamite's holiday collection. As you can see, these models put our pose-off to shame, but hey - they're professionals!




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