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Style Guide Articles

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With a docket of sure to be blockbuster movies on their way out and two magazine covers this summer, Emma Stone has come a long way in just four years from her breakout role in Superbad. From looking adorable in casual skinny jeans to looking like a hot tamale in form fitting dresses; we’d be super jealous of Emma if she didn’t make us laugh to hard! 


Casual Emma (images via justjared...
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I grew up in an advertising family, which some may think raised me to be impervious to the influence of marketing. But au contraire, mes amies. I am highly susceptible to the sway of infomercials, commercials, print advertisements and billboards alike, but glitter of celebrity holds a special power over me.

Sometimes the results are an improvement, like when I ask myself "What Would Carolyn...
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We've seen Emma Watson grow up on-screen as Hermione Granger of the beloved Harry Potter series. It's hard not to be proud/envious when she grows out of her frizzy hair, sweaters and ill-fitting dresses into a fashion maven. Elle declared her a "Style Icon" at the 2011 Elle Style Awards. She's been out and about in front of the cameras promoting the final movie and we can't...
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During her royal honeymoon in Canada, Kate Middleton was the perfect example of class, elegance and finding that mix between function and style. We can all learn a lot from the Duchess, here are the lessons that you should take away! 
(Image via www.dailymail.co.uk


Lesson #1: Going dragon boat racing is no excuse to put on the sweats! 
While in Prince Edward Island, Kate and Wills...
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Say tie-dye and images of the sixties, Dead Heads and Rasta T-shirts comes to mind. But this print is on a major uptick this summer, and getting a modern overhaul with ikat influences and girlie colours, and in such bright and multi-coloured designs there's no better place to try it out than in beachwear.


From left: Shoshanna Island Ikat Bikini Top (US$123.00) and Bottom (US$84.00); Vix Ikat...
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We've all heard the song, that iconic one about the not-so-big bikini in a bright lemony hue that a girl wore to the singer's utter delight. We even included one below that will get others humming the tune when they see you at the pool. But that song isn't the final word in polka dots, though it does sum up the nostalgia that the print evokes. Big or small, they've got a Beach...
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Strip down to stripes and hit la plage. From sailor to rugby to '70s-style brights there's a stripe for every kind of gal. Select the right size and direction and stripes can create width where you want it and create a more flattering shape (chevrons are great for disguising a tummy). Here's are some of our favourites:


From left: Quiksilver Kiss & Tell Bikini (US$88.00); Zara Wide...
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There's no reason why the pretty florals you wear to a ladies luncheon can't be reworked for the beach. From classic Liberty-style blooms to big, tropical foliage, there's as many varieties of prints as, you guessed it, there are flowers.


From left: Milly Viola Floral Print Key Largo Bandeau Bikini Top (C$107.41) and Portonfino Bikini Bottom (C$107.41); Shoshanna Birds of Paradise...
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Ladies, it takes a bold woman to wear one of these exotic-skin prints. You won't find demure cuts here, either. Swimwear designers know that if you're willing to play with animals, your wanting to show some of your own skin, too. Think you're wild enough to try one of these?


From left: H&M Bandeau Bikini Top (C$17.95) and Bottom (C$14.95); Diane von Furstenberg String Bikini Top (US$67...
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Pretty ruffles on bikinis and bathers can take a simple suit and make it flirty and ultra-feminine. Look for tops with ruffles all over the bust to add volume, or opt in for a more delicate ruffle trim if you don't need any help up top. Sweet ruffles around the hips can draw the eye away from spots you aren't completely happy about, but really, try not to get caught in a swimsuit...
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