Dreamy Pink Energy for 2023

If you’re a person who spends way too much time scrolling #PerfumeTok chances are, Cloud by Ariana Grande has graced your feed more times than you can count. Even if you’re not into sweeter scents, there’s no denying just how popular & how addicting it is. Cloud remains a very sought after and TikTok viral scent, with #arianagrandecloud hashtag having amassed 21 million TikTok views, the perfume community have crowned Cloud ‘the perfume of all perfumes.’

September 2023 will see the launch of Cloud’s fruitier sister, Cloud Pink. If you’re a Cloud devotee your excitement levels will be sky high ☁️ 🩷

Big pink energy has been what 2023 has been all about, because 2023 has been the year of the Barbie-core aesthetic; from fashion to make-up and interiors trends, it’s safe to say pink is pretty much everywhere. It’s not just the aesthetically pleasing appeal that’s made pink so popular, more importantly, the fun appeal of pink products elevates your confidence levels, makes you feel proud and ultra feminine. Ariana Grande’s Cloud Pink is an unapologetic reflection of this pink energy.

Cloud Pink very much shares the same DNA as the original fragrance with the same warm and cosy nuances of vanilla orchid, a touch of praline and sensual woody musky notes. After all the nose behind this scent is Clement Gavarry, who’s also the perfumer behind the original. Cloud Pink is more on the fruitier side with pineapple and mixed berry notes that open the scent and are evident without being overpowering. The comforting vanilla orchid accords and musky, woody notes will come as the fragrance settles.

If you were to draw food comparisons for Cloud Pink, smell wise, it’s been compared to a freshly baked pineapple upside down cake, the kind that’s still too hot and gooey to dig into but you indulge anyway.

As a whole composition, Cloud Pink is one of those scents that will make you feel ‘put together,’ on top and organised, like you’re that girl who stays on top of her e-mail pile, preps balanced meals for work, does home re-sets and never forgets to take their vitamins on the daily. Cloud Pink radiates positive vibes and will make you feel like you are on top of the world.

Ariana Grande’s Cloud Pink will be available on September 6 in stores and online - think Boots, Superdrug, the Perfume Shop, the Fragrance Shop and John Lewis / department stores. Set your reminders, because we’ve got a feeling this pink energy is going to be another sell-out hit! ☁️🩷

Ariana Grande Cloud Pink will be available in 30 and 50ml bottles priced between £33 and £53.