"All of our collegiate logos are high quality pieces. Each logo is a rubber like PVC material with ultra-fine detail. The logos all incorporate different heights on the different colors to give a very unique and interesting texture. In addition the logos are solid color all the way through. Unlike embroidery or screened logos, these are made to last, once you see one, you will see that the quality is second to none. This rugged bag sets the new standard for diaper bags by not looking like one. It is designed after the classic style messenger bag. It incorporates our ""hands free"" approach which allows you to change, feed, and entertain your child without ever having to set the bag down. This includes a messenger bag leash which stops the bag from swinging around to the front when you bend over?a handy feature when your child is standing in front of you. It also includes a patent pending refillable wipes case on the front of the bag so you always have fresh wipes available without having to dig through your bag. The bag also has a separate pocket for the included changing pad to avoid cross contamination. There are 2 bottle pockets that are accessible from both inside and outside the bag for quick easy access. The inside of the bag is a light colored vinyl, this serves a dual purpose; the vinyl allows for easy cleaning by just wiping it down, and the light color allows you to find things easily."