I see it in my hair, but it doesn't stick

I was interested in this spray, and bought it during the Sephora 20% sale. I have bought glitter spray from Claire's as a kid and was excited to use it again to go out dancing. It sits on your hair like a light hairspray (my hair felt a bit tacky/sticky after spraying it on) - I have brown hair, so you could definitely see the glitter, but as soon as I went to brush some of the tangles out because of the tacky residue, I lost all of the glitter. I couldn't see it at all, and it all brushed out. I reapplied it a few times, but I wasn't super impressed. I'll continue to use it, but work more with it to figure out how to apply it cleanly - I'll try to avoid brushing my hair afterwards. IGK is cruelty-free though.