This is only available in one "universal" shade and although the colour is perfect for me, I have a hard time believing it would match with any other tones. I have very dark brown brows and I feel it would be too dark for anyone with light red/blonde brows. I have tried and shown the product to many customers with lighter brows who quickly turned it down because it was too dark. So, even though it says Universal just make sure you try it first to be sure it'll work for you.
It is a double-ended product, one side is the actual Brow Pencil and the other is a Wax to help tame and shape your brow. I absolutely love the Waxed end. It is a soft consistency and feels smooth when applying. It also doesn't break, I have used other wax products like this that break and leave obvious residue allover my brows. This stuff looks natural and leaves no clumps on my brows - the wax makes this product worth the purchase. I think it retails for around $24 at SDM and it actually comes with a sharpener and a semi-okay brow brush.